Sometimes gimmick movies pay off. In the case of Valentine's Day, it paid off 52.1 million times opening day weekend. That's a number surely to drop off dramatically going into week two. I should not need to mention what gimmick here is being a movie called Valentine's Day that was released on valentine's day weekend. Oops just did. The obvious target audience here is the romantic types to take their significant others to watch this film. Being that be the case is why Spencer and I are reviewing this film since my wife and his girlfriend desired to see this.